Hendrik was born on 2 June in 1984 to Kallie and Elna Schoeman. After matriculating from Hoërskool Delmas in 2002 he did a Post-Matric at Michaelhouse in Howick. At the end of his year at Michaelhouse, he enrolled for a degree in Marketing at the University of Pretoria but decided to switch to Industrial Psychology and Human Resources in his second year. He went on to complete an honours degree in Industrial Psychology. Hendrik was encouraged to spread his wings and decide if he wanted to join the family business. So after graduation he went to England where he worked for Eurodix, a citrus and fruit importer that supplies retailers like Tesco. The Eurodix MD, John Hawdon decided to send Hendrik to the Masias family who runs the La Calera family business in Peru. He was tasked to examine the business models the Massias family use to run their extremely successful citrus operation.
Inspired by the Masias family, he invited his parents, Kallie and Elna to visit him in Peru. He had made his final decision to join the family business and Hendrik returned to South Africa to start working as an orchard manager in the production division in 2008. He learnt all the practical ins and outs of orchards from the people he worked with. In 2011, the marketing manager of the citrus division passed away and Hendrik took over the reins. He was promoted to CEO of Moosrivier in 2013.
Hendrik not only focuses on citrus production at Moosrivier. He is also passionate about the community they live in and the welfare of the people who live and work on the farm. He started the BBL project in 2015 which aims to reach 10 000 people by 2025. Hendrik is married to Caroli and they have two sons.