Broad-Based Livelihoods (BBL)

The Schoeman BBL programme is designed to empower residents with skills for vision-building, planning, sales, production, and management of their personal and business finances. Through the innovative BBL Phinda-Phinda process, the skills learned by participants are freely shared with neighbours, extending outwards to strengthen social cohesion and spreading hope for the future.

According to Hendrik Schoeman, champion of the project: “We’ve seen wonderful success stories and some people have even bought JoJo tanks with the proceeds of their crops*. Participants in the BBL MyFood component sell their crops locally at retail prices, and many are now generating an income for their families. We’ve reached more than 2500 households with the BBL and we’re aiming to reach 10 000 by 2025. Imagine what kind of community we’ll have then!”

Since the outbreak of the COVID-19 pandemic in early 2020, the BBL has become more relevant than ever. Even during lockdown, the Schoeman BBL Facilitators reached more than 500 additional families, safely hosted more than 60 training sessions, and personally visited more than 400 homes for “mentoring and monitoring”. Wherever the BBL Facilitators (including Cletus Damba, Di Damba and Kwena Chipi who live within the Schoeman BBL area) visit, they observe good production, a variety of crops, side hustles and informal businesses of all kinds, and people happy with their profits. Many are becoming BBL BusinessBuilders, expanding into larger production areas and markets for more sales and profit to re-invest into their businesses and their families’ futures.

Many participants, such as Julia Matlala from Moutse, and Dikeledi Mokoena from Mogaladi, often remark that the “BBL sees the whole person–not just our money-making hustles or our businesses or our agriculture.” This is true, because the BBL MyFuture component equips people to heal family relationships as a stable foundation for their children to thrive and their businesses to flourish.
See Calfonia Moswathupa from Masanteng’s wonderful success story at:
https://sociotech.co.za/calfonia-moswathupa-mystory/.